Record Label case study

Young Money entertainment Case study

Young Money Entertainment is an American record label founded by rapper Lil Wayne. Young Money's president is Lil Wayne's lifelong friend Mack Maine. The label is an imprint of Cash Money Records and is distributed by Republic Records. The label has released eight US No. 1 albums: Tha Carter III, I Am Not a Human Being, and Tha Carter IV by Lil Wayne, Thank Me Later, Take Care and Nothing Was the Same by Drake, and Pink Friday and Pink Friday: Roman Reloaded by Nicki Minaj. Current artists include Lil Wayne, Drake, Nicki Minaj, Tyga, Mack Maine, Jae Millz and Cory Gunz among others.

In October 2007, Lil Wayne said in an interview with Vibe that he had stepped down as President of the label, and had given the position to Cortez Bryant. As of 2009, Mack Maine is serving as President. Rapper Drake signed a joint venture between Cash Money Records and Young Money. President Mack Maine confirmed that Omarion was no longer on the label after many rumours were circulating the internet. To promote their collaboration album We Are Young Money, which was released on December 21, 2009, Young Money artists embarked on the Young Money Tour.

2009–2011: We Are Young Money

The label had three of the top 10 highest 2010 hip hop album sales with—in order—Drake's thank Me Later, Lil Wayne's Rebirth and I Am Not a Human Being. On March 6, 2010, Lil Wayne confirmed that rapper Cory Gunz was the latest artist to sign. In 2011 Konvict Muzik artist T-Pain signed to the Young Money roster after he and Akon agreed to part ways after his last convict release Revolver, later T-Pain revealed that he was close to sign a deal with Young Money, but it never concluded. In November 2011, Lil Wayne introduced 14-year-old singer Torion Sellers.

2011-present: Rich Gang

On February 15, 2013 Mack Maine announced we the Future and Lil Wayne's 14 year old daughter Reginae Carter had signed to Young Money. The next albums released by Young Money were Lil Wayne's I Am Not a Human Being II, Tyga's Hotel California and Drake's Nothing Was the Same on March 26, April 7 and September 24.

In December 2012 Mack Maine announced a second Young Money album will be released. In February 2013 Birdman released a compilation mixtape with Cash Money and Young Money titled Rich Gang: All Stars. Shortly after he announced a compilation album titled, Rich Gang that was due to be released on May 21, 2013 featuring members of Cash Money, Young Money and their various collaborators. The first single from the project, "Tapout" would be released on March 12, 2013 and featured Lil Wayne, Future, Mack Maine, and Nicki Minaj and produced by 808 Mafia's Southside and TM88. The album would then be pushed back to July 23, 2013.